Welcome to the Pilot Program for the Individual Ikigai Incubator™

We are here to lay the foundation for you to pave your journey.

Be prepared and come ready.

Imagine a world where you are empowered to unlock your purpose and unleash your potential, in your own way.

We will not only show you what to learn - we will impart the more important lessons of how to learn, think and adapt.

We deconstruct you to the core to build you back up - with a higher level of consciousness, a clearer sense of direction and a defined roadmap for tackling anything that comes your way.

In essence, you will become more resilient.

We will ask the hard questions, unpack your ego and challenge you to think bigger and do better.

We will be your devil’s advocate, your biggest fan and your impassioned mentor.

Today is the beginning of your lifelong path of growth from who you think you are to who we know you can be.

We believe in you. Let’s begin.

“Courage is not the absence of fear, but rather the judgment that something else is more important than fear. The brave may not live forever, but the cautious do not live at all. ”

Program Outline

“The mass of men lead lives of quiet desperation. What is called resignation is confirmed desperation. From the desperate city you go into the desperate country...”

— Henry David Thoreau

What is Ikigai? Why is it important?

So many of us want to change the world, but many never do. Many never start. Many quit along the way. Many never even believe they have the audacity to go after their own dreams.

After years of working with founders, entrepreneurs, students and executives, we learned that despite outward success, many people were feeling empty and unfulfilled with how they were living a life of purpose.

We realized that to truly empower someone to effect meaningful change in the world, we had to start with the root cause of all failure and all success - the self.

Ikigai is the Japanese concept meaning “a reason for being”. It is the bliss point of what you love, what the world needs, what you can get paid for and what you’re good at. In essence, it aligns your purpose with livelihood to create a life with meaning, contentment and impact. Which is why, after much iteration and testing, we’ve developed this course.

Why the World Needs You

The Hungry Lab is proud to align with the United Nations Sustainable Development Goals. We understand the significance of the challenges facing us and are working hard to be a part of the solution by incubating the next generation of problem solvers.

Never before has there been such a sense of urgency to prepare society to adapt to a volatile tomorrow, with growing anxiety about being left behind.

Today’s founders, businesses and institutions face growing pressure to both do well and do good. How do we help them do better? How can we create market-based ecosystems that benefit all stakeholders? How do we build an inclusive, self-sustaining economic foundation to create jobs, stimulate entrepreneurship and spur investment?

We are passionate about working with our community and members to ignite entrepreneurial innovation to create brighter futures.

“Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek.”

— Barack Obama

Objectives

The main objectives of the course are not only to discover your Ikigai, but to more importantly, empower you to make a fruitful living from it and future-proof it so you can thrive in an uncertain tomorrow:

The 6 Ps of the Program:

Unlock your purpose
Ignite your passion
Unleash your potential
Identify your means for profit
Create your pathway for impact
Build your pipeline for growth

Format

We have designed our program to be easy and accessible, and have structured many learning hacks to turn complex topics into simple concepts. The program is designed to be very interactive and action-based through a combination of video sessions, tutorials, workbooks, and one-on-one coaching. No matter what you’re meant to do in the end, this program will meet you where you are - however you’re starting out - and offer a personalized approach to make sure the modules work for your unique circumstances.

Module 1
What are you hungry for?

Ready? Let’s do this.

Starting with the SELF™

There’s no out-of-the-box thinking here. Because there’s no box at all. As the saying goes - **“As within so without. As above, so below.”** Let’s break free from the confines of what has led you here and unleash endless possibilities. Come as you are. That’s a good place to start.
Through our proven **SELF™ (Soulful Examination for a Loving Future)** methodology, we will guide you through the critical questions to ask at the start of your journey.
For Module 1, we will dig deep:
1. What problems do you see in the world that you want to solve? What change would you like to see in the world? What change would you like to see in your own life?
2. Explore your deeply held belief systems and question them
3. Explore what you really want - irrespective of family influence, social pressure, or any other restrictions.
4. Explore your best - beneath the surface. Your motivations. Your desires. Your hopes for the future.
5. Explore your worst - your insecurities, your challenges, your bad habits that have sabotaged you in the past.

““No one can build you the bridge on which you, and only you, must cross the river of life” ”

— Friedrich Nietzsche

Modules 2-5
Know, Trust, Like Thy Self.

We will lay the foundation from which we will build upon thru the entirety of the program.

Laying down the LAWS™ for self-discovery: Leadership. Achievement. Wellness. Story.

Module 2 Leadership

**WHY:**
Leadership is something we all aspire to but often remains out of reach due to low confidence, lack of action and outside influence. It is crucial that you’re empowered to be an effective leader in order to guide your vision into reality.
**OBJECTIVE:**
The content and exercises of Module 2 are designed to cast off your inhibitions and preconceived notions so you can identify and unleash your unique superpower.
**WHAT YOU WILL LEARN:**
1. How to look within yourself and ask the right questions to get to the root cause of what’s holding you back
2. How to identify and unlock your unique superpower - yes, we all have at least one - and align it with what the world needs
3. How to assess and improve your 3 “I” factors for leadership: Inform. Inspire. Implement.
4. How to claim your authentic authority and confidently answer the questions: “Why you?” “What right do you have to be a leader?”
5. How to align your past with where you want to go and where the world is heading
6. How to define your ideal target following. Who should you lead?
7. How to identify your True North, your conscious and subconscious motivations and why you’re embarking on your mission
8. How to identify your ideal leadership style and what that means for your journey

Module 3 Achievement

**WHY:**
So many people, especially high achievers, suffer from Imposter Syndrome. Others lack the confidence to assert their accomplishments or even identify them. It is important to acknowledge what you have achieved and give yourself credit where credit is due.
**OBJECTIVE:**
The content and exercises of Module 3 are designed to build your confidence to not only give credit to what you have rightfully earned throughout your life, but to also structure your achievements in a way that turns disparate experiences into one cohesive foundation that lays the building blocks for your future narrative.
**WHAT YOU WILL LEARN:**
1. How to deconstruct your past professional and personal experiences into memorable, concise lessons for any audience
2. How to holistically think about your achievements and learnings to date by redefining how you think about all you’ve done
3. How to confidently delineate between education and schooling to effectively gain credibility
4. How to assess and leverage the outcomes of the 3”Es” for building your Achievement Arc™:
Experiences. Expertise. Education
5. How to turn negative experiences and failures into the building blocks for resiliency and wisdom
6. How to determine toward which direction your past has been leading you and how to best move forward
7. How to identify and prioritize which skills and strengths to leverage
8. How to identify and prioritize which gaps in your record or skillset you need to fill

Module 4 Wellness

**WHY:**
Too often, we get burnt out in our busy lives and in the our pursuit of our dreams. Without your health, what’s the point? It is important to take care of your physical, mental and emotional well-being so that your body, your state of being and your energy can serve you in the best way possible.
**OBJECTIVE:**
The content and exercises of Module 4 are designed to help you to listen to what your body is telling you with both internal and external stressors and to develop the best manner suited to you to align your mind, body and soul.
**WHAT YOU WILL LEARN:**
1. How to step back and listen to what your mind and body need
2. How to get back in touch with your soulful side to better respond, rather than react, to stress
3. How to have the necessary conversations with yourself to maintain better emotional balance
4. The simple but effective tools for various methods of relaxation, calm and focus
5. How to go within to separate the noise in your life from what truly matters
6. How to practice simple mindfulness in a busy schedule

Bonus Module: Keep your CHIN™ Up

**WHY:**
Our health goes beyond our bodies. What drives our actions in the present is often driven by subconscious triggers of the past. It is important to elevate our self-awareness to understand our thinking process and overcome the fears preventing us from reaching the next level.
**OBJECTIVE:**
The content and exercises of this Bonus Module are designed to level up what you learned in Module 3. You will learn how to trust your instincts and take proactive measures through new tools to improve your mental, emotional and physical wellbeing.
**WHAT YOU WILL LEARN:**
1. **Cognition:** How to utilize simple tools and methods to improve cognitive functioning, including focus, memory and mental resilience
2. **Healing:** How to empower yourself with the tools to explore how to heal your inner woundings and ingrained toxic conditioning so you can move on to a higher energy
3. **Intuition:** How to distinguish between insecurity and intuition, how to quell change anxiety and how to listen to your feelings to guide your decision-making
4. **Nutrition:** How to adopt simple but effective methods to eat for your brain and body for greater balance, clarity and mood

““To be nobody-but-yourself — in a world which is doing its best, night and day, to make you everybody else — means to fight the hardest battle which any human being can fight.””

— e.e. cummings

Module 5 Story

**WHY:**
People are drawn to stories, not statistics. To attract and grow an audience loyal to your cause, it’s important to create an emotional arc that resonates and inspires potential followers, customers, evangelists and investors.
**OBJECTIVE:**
The content and exercises of Module 5 are designed to empower you to find your voice, build your personal brand and draft a story that aligns with where you’ve come from and where you want to go.
**WHAT YOU WILL LEARN:**
1. How to reverse engineer your legacy to start yourself off with the right foundation
2. How to draft your hypothetical memoirs to reflect your long and winding hero’s journey
3. How to find the courage to break free from preconceived notions put onto you by others and unlock and exercise your authentic voice
4. How to build your long-lasting narrative to showcase your achievements and turn your negatives into teachable moments to draw your audience closer
5. How to customize and craft your story to suit different demographics and audiences
6. How to create corresponding content that aligns with your overall narrative
7. How to pitch yourself - not your product, not your company - but yourself first in a memorable way in diverse situations
8. How to empower others to action with your powerful value proposition

“The best way to predict the future is to invent it.

”

— Alan Kay

Modules 6-10
From SOIL to ROOT

Congratulations! Now the foundation has been laid for the Self. You know the direction you’re headed in terms of your purpose and potential, and now we need to build your pathway, unlock opportunities to make a profitable living, and create a sustainable pipeline for your future. Before we can harvest the fruit of your endeavors, we must prepare the soil and allow the seed to take root and grow strong. From Idea to Reality, Modules 6 through 10 serve as a guided methodology for step-by-step progress and execution.

Module 6 Prepare the SOIL

**WHY:**
No founder is an island. No startup or social enterprise can exist in a silo. Just like in Mother Nature where there is a place for everyone, it’s important to understand our place amongst all the stakeholders - customers, investors, supporters, advisors, experts, suppliers, beneficiaries, users, etc. - in your larger ecosystem. It takes a village to help your project or business grow, so how will you cultivate the right village for you?
**OBJECTIVE:**
The content and exercises in Module 6 are designed to allow you to conceptualize, design and build your own pathway and village to help your idea take root, aligned with your mission and goals for impact.
**WHAT YOU WILL LEARN:**
Strong roots grow in the right soil. How will your idea take root?
1. Stakeholders: It takes a village. How to build the right support structure.
2. Oxygen: How to acquire the breathing room and resources to take risks, fail forward, learn and grow.
3. Intelligence: How to gather the right information, research, knowledge and metrics customized to guide your path in turning your idea into reality.
4. Leadership: To continue from the previous Leadership foundation - how to inspire awareness and action to your vision.

Module 7 MAP™ the SEED™

**WHY:**
Whatever your journey, realizing your Ikigai for profitability and impact does not happen overnight. It’s a long journey and requires the right mindset which is why we focused so much on wellness. Moreover, the best of ideas can not happen without the right execution, so it’s important to map out your plan of action to turn idea into reality.
**OBJECTIVE:**
The content and exercises of Module 7 are designed to reinforce and advance the previous preparation and planning for your journey ahead, by plotting out your roadmap, identifying the SEED (Social. Economic. Educational. Digital) of inclusion and overcoming the gaps for your SEED to take root.
**WHAT YOU WILL LEARN:**
1. The **MAP™** of your pathway : Mindset. Application. Process.
2. **Social:** How to understand your social spheres of influence, the gaps in your network and how to build a greater social clout.
3. **Economic:** How to understand your idea’s potential economic impact, your economic needs and how to build up your wherewithal.
4. **Educational:** How to understand your educational spheres of influence, overcoming any perceived gaps in education and your idea’s educational impact.
5. **Digital:** How to understand your digital spheres of influence, the gaps in the digital competencies needed for you idea and your idea’s potential impact for digital inclusion.
6.The **5 Vs of Your Pathway:** How to draft your roadmap in a manner that incorporates the important Vs of your journey: Vision. Viability. Volatility. Vitality. Visibility.

Module 8 Nurture the SEED™

**WHY:**
Ideas don’t become reality without proper execution. As you plan and execute your roadmap to realize your Ikigai and your journey to impact, it’s important to not only understand the bigger picture but also make sure the details and intricacies are not overlooked..
**OBJECTIVE:**
The content and exercises of Module 8 are designed to help you create a process to understand, assess and leverage important details to increase your chances of success.
**WHAT YOU WILL LEARN:**
1. **Structure:** How to structure your process that aligns with your timeline, milestones and resources.
2. **Empower:** How to enhance your process to leverage your strengths and competencies, and how to empower your support system.
3. Efficacy: How to eliminate inefficiencies in your process by identifying your roadblocks and bottlenecks.
4. Data: How to gather and assess **data, Information & value.** How to differentiate between the three, how to translate information into value for your stakeholders and how to leverage all three for your advantage.

Module 9 Grow Strong ROOTS™

**WHY:**
As you pave your way forward with greater confidence, clarity and security, it’s important to reinforce your work thus far to make sure your growth and pathway are secure to weather any storm.
**OBJECTIVE:**
The content and exercises of Module 9 are designed to create a buttress for your seed by growing strong ROOTS™ to weather external factors, volatility and changes: Resilience. Opportunity. Offering. Trajectory. Strategy.
**WHAT YOU WILL LEARN:**
1. **Resilience:** How to build true resiliency for an unpredictable future by leveraging your resources at hand and how to utilize force multipliers to help you make the most when resources are scarce.
2. **Opportunity:** How to recognize, create and prioritize the right opportunities for you to mobilize your talents at the right time and harness your ikigai for the right impact
3. Offering: How to determine in what specific manner you would channel your ikigai to make a thriving living - whether the offering be a product, a business, a service, a job - and how to jumpstart the process to deploy the offering.
4. **Trajectory:** How to project, manage and track your pathway and pace of progress based on your direction, constraints and opportunities.
5. **Strategy:** How to determine the most appropriate plan of action at this junction for your personal and professional path that incorporates the SOIL, the SEED and the ROOTS.

Module 10 Seed to Sprout

**WHY:**
As you gain more secure grounding and progress in your ikigai journey, it’s important to keep your momentum going by continuing to feed your seed with the right support, messaging and assets.
**OBJECTIVE:**
The content and exercises of Module 10 are designed to help you accentuate your strengths and build up support to buffer your weaknesses and overcome challenges.
**WHAT YOU WILL LEARN:**
1. **Building Your Village:** How to “smart-match” your ideal village to help you - your experts, advisors, mentors, vendors, etc.- and optimize your best team based on your needs, challenges and direction.
2. From Complexity to Clarity: How to minimize noise, hype and distractions to maximize focus on your path forward in terms of aligning all the 6 Ps.
3. Building Your Competitive Advantage: How to strengthen core competencies and your unique value proposition to enhance your positioning, credibility and impact.
4. **Educate to Dominate:** How to improve and spread your messaging to take your thought leadership to the next level, build a bigger audience and generate attention to your offerings.

“Futurism is unavoidable, and any company that gets it wrong is going to be out of business.

”

— Ray Kurzweil

Modules 11-15
Future-Proof You: FEAST™ for the Future

Forecast. Evolve. Accelerate. Sustain. Transcend.

Congratulations! You’ve identified your purpose, found your passion, unleashed your potential, identified opportunities for a profitable living, paved your pathway and begun building your pipeline. Your seed has been planted, nurtured, taken strong root and is well on its way to growing strong and bearing fruit.

However, this is only the beginning. Just like in nature, it will take time for you to start seeing the fruits of your labor, all the while being exposed to the elements. In this case - external risks, unforeseen circumstances, competition, and other factors beyond your control. How do you build more resilience and equip yourself with the adaptability needed to thrive, regardless of what the future holds?